您正在看的高中三年级是:Getting the message。

　　Reading:

　　STEP1、Careful reading Choose the best answers:

　　1.The word “advertising” means to make a product known to . D

　　A managers through broadcast B leaders by radios

　　C firms by printed notices D people in various ways.

　　2.One advantage of advertising is that it helps . A

　　A increase product sales B make a product more eXPensive

　　C increase production D reduce the costs of a product

　　3.Advertising is a highly developed . B

　　A information B industry C trade D science

　　4.The development of radio, television, cinema, magazines and newspapers has with the development of advertising. B

　　A followed up B gone hand in hand C gone behind D taken place

　　5. The best chance to reach customers is to . C

　　A sell them the product B sell them what money can not buy: love, happiness and success.

　　C appeal to their emotions D reduce the price of the products.

　　6.The development of media has gone hand hand the development of advertising. C

　　A. by; by B. by; with C. in; with D. in; by

　　8.People react to advertisements in different ways.Because . 答案：A

　　A. ads are useful and entertaining to some people while annoying to others

　　B. ads are useful and entertaining C. ads are annoying

　　D.ads are not only useful and entertaining but annoying

　　9.When we buy an eXPensive product, can help us make the right decision. 答案：B

　　A. sellers B. ads C. our friends D. defenders

　　10.“Not all ads are used to promote a product or to increase a company’s profits” means . 答案：D

　　A. all ads are used to promote a product or to increase a company’s profits

　　B. few ads are used to promote a product or to increase a company’s profits

　　C. no ads are used to promote a product or to increase a company’s profits

　　D. all ads are not used to promote a product or to increase a company’s profits

　　11.In order not to become easy target for ad makers, we must . 答案：A

　　A. distinguish between fiction and facts B. watch TV more often

　　C. believe all the ads D. never believe any ads

　　12.The best chance to reach customers for the advertisers is to . 答案：A

　　A. appeal to their emotions B. make interesting pictures

　　C. give customers proper prices D. send messages to customers

　　13.Paragraph 4 is mainly about . 答案：C

　　A. ads must increase the production B. ads must reduce the price of the production

　　C. ads must help companies and customers D. ads must make a product more eXPensive

　　14.Which sentence tells us the main idea of Paragraph 5? 答案：C

　　A. The most important function of advertising is to introduce the prices of the products.

　　B. The most important function of advertising is to introduce the types of the products.

　　C. The most important function of advertising is to introduce new products.

　　D. The most important function of advertising is to introduce the company where the products come from.

　　15.Why is advertising popular? 答案：C

　　A. Because ads are found in newspapers. B. Because ads are found on the Internet.

　　C. Because ads are found on TV. D. Because ads are found everywhere.

　　16.We can infer from the last sentence of the text that . 答案：C

　　A. we must learn to believe ads B. we must learn to accept ads

　　C. we must learn to analyse ads D. we must learn to accuse ads

　　STEP2、Find out the main idea for each paragraph

　　Pa1: Ads are found almost everywhere

　　Pa2: People react to advertisements in different ways.

　　Pa3: The basic principle of advertisements is to influence customers’ choices.

　　Pa4: Ads help companies and customers n a variety of ways.

　　Pa5: the most important function of adverti

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