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A dvertising
您正在看的高中三年级是:A dvertising。

  单元目标

  1.学会使用本单元出现的表示同意agreement和不同意disagreement的交际功能用语.

  2.运用本课所学的语言点,围绕广告的作用这一题材,确切理解课文Advertising,了解广告的一般常识及其作用.要求会用英语流利地复述第18课课文.并套用课文中出现的重要句型.

  3.掌握下列日常交际用语.

  I think it would be a good idea to

  Do you think so? I don’t agree with

  I don’t think so.

  Do you think that...?

  I am afraid I can’t agree with you.

  That is true/right.Of course,I agree.

  What exactly are you suggesting?

  No problem.

  4.正确掌握下面的句型.

  It is time that sb.did something.或It is time that sb.should do something.

  It is time后的定语从句通常需用虚拟语气.

  例如:

  1)It is time that we went (或should go) to bed.

  该是上床睡觉的时候了.

  2)It is high time that we did (或should do) something to stop pollution.

  是采取措施制止污染的时候了.

  掌握下面的构词法,合成形容词最常见的构成方法如下:

  构成方式

  例 词

  形容词+名词+ed

  middle-aged中年的 kind-hearted好心肠的

  形容词+现在分词

  good-looking好看的 easy-going好说话的

  副词+现在分词

  hard-working勤劳的 far-reaching深远的

  名词+现在分词

  peace-loving热爱和平的 epoch-making划时代的

  名词+过去分词

  state-owned国营的 heart-felt由衷的

  副词+过去分词

  highly-developed高速发展的 widely-used广泛应用的

  形容词+过去分词

  ready-made现成的 new-born新生的

  在本单元中出现的是副词+过去分词构成合成形容词,请记住下面的常用词:

  a wrongly-pronunced sound一个发错了的音

  a carefully-decided policy一项慎重考虑的政策

  a well-translated article一篇翻译得很好的文章

  a hastily-written letter一封匆忙写成的信

  a newly-built bridge一座新建的桥梁

  a powerfully-built man一个体格健壮的人

  Grammar Revising the Past Participle(复习过去分词)

  过去分词的运用要注意以下几点:

  1.过去分词作表语与被动语态的区别.

  作表语的过去分词相当于形容词,表示主语的特点或所处的状态;被动语态中的过去分词是动词,表示动作.例如:

  The book is well written.

  这本书写得很好.

  The book was written by a soldier.

  这书是一位战士写的.

  过去分词作表语构成的句子一般多用一般现在时,而被动结构的时态要与相应的主动结构一致.例如:

  The tall building is completed.

  大楼已竣工.

  The tall building was completed last year.

  大楼是去年建成的.

  用做表语的过去分词,多半已形容词化或相当于形容词.常见的有:bro-ken,known,surprised,worried,pleased,interested,determined,eXPerienced,etc.如:

  I’m pleased to see you.

  见到你我很高兴.

  He is interested in medicine.

  他对医学感兴趣.

  2.过去分词作宾语补语.

  及物动词的过去分词表示被动关系

  I once heard the song sung in Russian.

  我曾听人用俄语唱了这首歌.

  不及物动词的过去分词表示动作的完成

  When he woke up,he found all the guests gone.

  当他醒来时,他发现所有的客人都走了.

  3.过去分词作状语,它的逻辑上的主语要跟主句主语一致,它们之间的关系是被动关系.

  Given necessary help,he may finish the work in time.

  如果给他必要的帮助,他可以按时完成这个工作.

  Supplied by a proper amount of air,the fire continued to burn.

  因为供给了适量的空气,火继续燃烧.

  核心知识

  1.So what exactly are you suggesting?

  那么,你到底想建议什么呢?

  有些副词例如:exactly,always,often等和进行时态连用,表示一种感情色彩.这里,表示说话人的一种不耐烦的情绪.又如:

  You mustn’t always be speaking so fast.

  你不要总是说得这么快.

  Why are you always being late?

  你为什么总是迟到?

  2.We can bring in some hum our too.= We can make the advertisement humorous too.我们可以使广告幽默些.

  bring in引进,带进,挣得,收入

  We have brought in some new products from foreign countries.

  我们从国外引进了一些新产品.

  3.The development of radio,television,cinema,magazines and newspapers has gone hand in hand with the development of advertising.无线电、电视、电影、杂志和报纸的发展同广告业的发展是齐头并进的.hand in hand连在一起,联合(always happening together)

  Theory should go hand in hand with practice.

  理论应当与实践相结合.

  Dirt and disease go hand in hand.脏和疾病是连在一起的.

  4.Therefore advertising,instead of making a product more eXPensive,make sit cheaper.因此,广告不会使产品更昂贵,相反却会使产品更便宜.

  instead of代替;而不是……;而没有…….后接名词、代词、动名词,有时也接介词词组.例如:

  He is going to give the lesson instead of me.

  他将代替我去上课.

  She is going to go over maths instead of English.

  她打算复习数学,而不是英语.

  They went to the park this morning on foot instead of by bus.

  今天早上,他们是步行去公园的,而不是乘公共汽车去的.

  5.Once managers would say jokingly,“I know that half of what I spend on advertising is wasted,but I don’t know

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