您正在看的高中三年级是:A dvertising。 which half.”( =...， “I know that much of the money which I spent on advertising is wasted，but I don’t know exactly which part of the money is wasted.”)

　　在过去，经理们常会开玩笑地说，“我知道我花的广告费有一半是浪费了，但是我不知道究竟是哪一半.”

　　1)Once manager would say = Once managers used to talk about the money which they spent on advertising in the following way.

　　2)jokingly是由动词ing形式后缀ly构成的副词，译为“开玩笑地”.类似的副词还有smilingly(笑嘻嘻地)，surprisingly(使人惊讶地)，understandingly(理解地)等.

　　6.Also present will be a person who thinks up an idea for an advertisement，and a person who will buy space in newspapers or time on TV.( = A person who thinks up an idea and a person who will buy space in newspapers or time on TV will also be present at the meeting.)

　　出席会议的还有广告的策划者以及要在报纸上买版面或向电视台买时段的人.

　　1)本句是一个将表语在句首的倒装句.它有两个并列的主语，并都带有who引导的定语从句，说明出席会议的两种不同身份的人.本句用倒装结构，主要是保持句子的平衡，避免头重脚轻的现象.又如：

　　Nearby are houses built by the farmers in recent years.

　　附近是农民近几年自己盖的房子.

　　Here is China’s largest tropical forest.

　　这里是中国最大的热带森林.

　　Also present at the meeting were government officials，scientists and artists.出席会议的还有政府官员、科学家和艺术家.

　　2)think up想出，设计出(to invent，imagine)

　　She thought up a funny game for the children to play.她想出了一个有趣的游戏给孩子们做.

　　The prisoners tried to think up a plan for escape.犯人企图拟出一个逃跑的计划.

　　7.If the advertising fails ，having no effect on sales，the whole programme will be reviewed.

　　如果广告失败，对销售额不起作用，那么就得对整个广告过程进行重新检查.

　　fail vi.失败，不及格，缺乏

　　I failed in persuading him.

　　我没能说服他.

　　He failed in the maths examination.

　　他数学考试不及格.

　　The hot water supply failed last night.

　　昨晚，热水供应中断.

　　fail后接不定式表示“不，不能，忘记”

　　She got up late and failed to catch the early bus.

　　她起晚了，没能赶上早班车.

　　He failed to see what I meant.

　　他未懂我的意思.

　　8.Today’s advertisements often start with a question，or a puzzle，with a purpose of attracting the reader’s attention.

　　今天的广告常常以一个问句或一个谜语开头，目的是引起读者的注意.

　　start with以……为起点，先做(begin with)

　　The new English teacher began our class with a joke.

　　新英语老师上课时先给我们讲了个笑话.

　　Knowledge begins with practice.

　　知识来自实践.

　　9.But this is usually contained in a text that is interesting and often funny.

　　但这通常包含在一篇有趣而又滑稽可笑的广告词中.

　　text译为“正文、全文”，在这儿译为“广告词”，又如：

　　The history contains 300 pages of text and about 50 pages of notes，eXPlanations and questions for study.

　　该历史书有300页正文，大约50页的注解、注解及供研究的问题.

　　10.“X puts life into dry hair .

　　X使干发增添生气.

　　life译为“精神，生气，活力”

　　Put more life into your work.工作时要有精神.

　　Children are full of life.孩子们生气勃勃.

　　典型例题

　　微型语境题

　　微型语境题是指考生在解题过程中除要考虑广义的语法规则外还要遵循上下文的规则.此类题的题干可以是一个简单句，一个复合句，或由两个以上的句子和对话组成.

　　①题干是一个简单句，通过其中一个词或短语，创设一个微型语境.

　　例1 NMET 1999

　　Few pleasures can equal __________ of a cool drink on a hot day.

　　A.some B.any C.that D.those

　　此题中的指示代词that代替前面pleasure避免重复，又因为是“大热天一种凉爽饮料的快感”，所以不能用those.故此题应选C.

　　例2 The purpose of new technologies is to make life easier，___________ it more difficult.

　　A.not make B.not to make C.not making D.do not make

　　此题中的not用来强调to make life easier的相反意义.因此要用动词不定式的否定结构.此题应选B.

　　例3 You’ll find the map of great ___________ in helping you to get round London.

　　A.price B.cost C.value D.usefulness

　　此题中的in helping you to get round London意思为“在有助于你在伦敦的行走方面”，所以应该是地图的价值(value)，而非价格(price)，成本(cost).故此题应选C.

　　例4 NMET 1998

　　European football is played in 80 countries，_________ it the most popular sport in the world.

　　A.making B.makes C.made D.to make

　　此题用分词做状语，表示结果.故此题应选A.

　　②题干是一个复合句，通过置于主句或从句中所创设的微型语境，确立选项的依据.

　　例5 NNET 1999

　　_________ you’ve got a chance，you might as well make full use of it.

　　A.Now that B.After C.Although D.As soon as

　　此题中，根据主句的意思，从句应表示原因，now that意思是“既然”，所以此题应选A.

　　例6 NMET 1998

　　I hate __________ when people talk with their mouths full.

　　A.it B.that C.these D.them

　　此题中it作形式宾语，代表后面when结构，故此题应选A.

　　例7 NMET 1998