您正在看的文化英语是:Chinese Culture and Customs。

　　Contents:

　　1. Introduction: Chinese Culture in General

　　* Chinese History Summary

　　* Three Streams in the Traditional Chinese Culture(三纲;五常)

　　* Nature of the Chinese Culture and its Main Difference from Western Cultures(面子;人情;客气;面子)

　　(a) Family-centered communitarianism vs individualism.

　　(b) 5 key words in understanding the contemporary Chinese Culture.

　　2.Chinese Manners in Daily Life?

　　* Getting used to Chinese customs in daily life in China

　　* Speech and greeting conventions

　　* Conversation

　　* Public Behaviour: Acceptable public conduct?

　　* First Name or Title?

　　* Official Chinese Holidays

　　* Chinese Traditional Festivals

　　3.Everyday Eating Customs in China

　　* Family Meals

　　* A Chinese Banquet

　　* Chinese Dining: Beliefs and Etiquette

　　* The Guest Gets the Best

　　* Seating & Dining Customs in Restaurant

　　4.Business Practices, Values and Conduct in China?

　　* Prosperous Entertaining?

　　* Gift Giving: Selecting and presenting an appropriate business gift?

　　* Appreciated Gifts

　　* Gifts to Avoid

　　* Business Dress

　　* Appointment Alert!

　　5.Chinese Business Negotiation Style and Its Implications for Foreign Companies?

　　* Six Dimensions of Chinese Business Negotiation Style?

　　* Managerial Implications of Chinese Negotiating Style?