您正在看的自考英语是:大学英语自学教程。 uch do you charge for a haircut?

　　2. We are trying to raise funds for the Red Cross.

　　3. He earned a good reputation for honesty.

　　4. We pay taxes in exchange for government services.

　　5. An open letter protested government’s foreign policy.

　　二、词汇练习：

　　Ⅰ见2讲讲课内容。

　　Ⅱ.1. charge; 2.department; 3.due; 4.diverse; 5.earns; 6.vary; 7.property; 8.leading; 9.fund; 10.tends

　　Ⅱ.Text B:

　　It’s about advertisement. In such a society, we can see advertisement every day. Some are from TV, some are from radio, some are from newspaper, and others are from magazines and even Internet. When you find so many ads have penetrated into all the corners of our life, then do you think it’s good or bad? Now let’s find something from our text.

　　A.New words:

　　1. advertise: v 做广告、登广告;advertisement: n 缩写ad; advertising company广告公司;advertiser: n 登广告的人

　　2. attract: v 吸引;attraction: n 吸引力;attractive: adj 吸引人的

　　3.design: v 设计; designer 设计师

　　4.persuade: v 劝说， 常用习语：persuade sb to do sth

　　5.leisure: n 空暇、悠闲，at leisure有空，清闲。

　　6. classified: a 分类的;classify v 分类

　　7. edition: n 版本，a paperback edition(平装版), a rare edition(珍藏版), a deluxe edition(精装版), a revised edition(修订版);edit: v; editor: n

　　8. entertainment: n 娱乐、款待

　　9. audience: n 观众、听众。

　　10. characteristic: a 典型的; n 特性、特征

　　11. commercial: adj 商业的; n 商业广告; commerce n 商业。

　　12. responsible: a 有责任的; responsibility n 责任

　　13. particular: a 特定的

　　14. estimate: n / v 估计、评价

　　15. management: n 管理、经营; manage: v 管理; manager: n 经理

　　16. approve: v 赞成、同意、批准; approval: n

　　17. involve: v 牵涉、卷入，be involved in sth; involvement: n

　　B.Some difficult sentences:

　　1.Advertising is only part of the total sales effort, but it’s the part that attracts the most attention.

　　译：广告仅仅是整个销售活动的一部分，但就是这部分最能吸引人们的注意力。

　　注意本句的主语advertising是动名词做主语，表示登广告。再如：

　　playing football is my favorite sport.

　　短语：attract one’s attention吸引某人的注意力。

　　2. Voices and music have been added to color and pictures to catch the ear as well as the eye.(*)

　　译：色彩和画面配上声音和音乐，既好看又好听。

　　重点掌握短语：1>.add sth to sth加…到…,

　　e.g. I don’t like add milk to/into my coffee.

　　2>. catch the ear, catch the eye: 吸引耳朵，吸引眼睛

　　3>. as well as:也 ,除了…还有… (+)

　　e.g. I like Chinese as well as English.

　　3.Television ads are short, but they are repeated over and over again so that the audience sees and hears them many times.(*)

　　译：电视广告时间很短，但它们被反复播放，可以使观众看听许多遍。

　　短语：over and over again一遍又一遍; so that = in order that表目的;

　　audience:称作集体名词，当单形集体名词被看作一个整体时，具有单数概念;被看作若干个个体时，具有复数概念。像这样的名词有：family, government, class, staff etc.

　　a.His family is a big one in our city.

　　b.His family are very friendly to us.

　　c.The audience is quiet when the concert is on.

　　d.The audience like Harry portter very much.

　　C. Useful phrases:

　　1.attract one’s attention(1段2行); 2.natural enough(1段2行); 3.for the most part(1段6行); 4.persuade sb to do sth(1段7行); 5.a large amount of sth(3段1行); 6.be characteristic of sth(3段7行); 7.catch the eye(3段8行); 8.no more than(3段9行); 9.idebtity with sth(3段10行); 10.add to(4段2行); 11.catch the ear(4段3行); 12.over and over again(4段4行); 13.so that(4段5行); 14.put up with(4段7行); 15.millions of(4段8行); 16.be responsible for sth/sb(5段1行);17.decide on sth(5段2行); 18.make an estimate of sth(5段4行); 19.be involved in sth(5段6行);20.as well as(4段3行); 21.carry over(4段1行)

　　D. Key to some exercises:

　　Ⅰ.page 49: T, F, F, T, T, T, T, F, T, F.

　　词汇练习：page 50-52