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Operating within Seattle, which has 20 percents racial S2. ___________
minorities, the paper has put into place policies and
procedures for hiring and maintain a diverse workforce. The S3. __________
underlying reason for the change is that for information to be
fair, appropriate, and subjective, it should be reported by the S4. ____________
same kind of population that reads it.
A diversity committee composed of reporters, editors, and
photographers meets regularly to value the Seattle Times’ S5. ____________
content and to educate the rest of the newsroom staff about
diversity issues. In an addition, the paper instituted a content S6. ____________
audit (审查) that evaluates the frequency and manner of
representation of woman and people of color in photographs. S7. _____________
Early audits showed that minorities were pictured far too
infrequently and were pictured with a disproportion
ate number of negative articles. The audit results from S8. _____________
improvement in the frequency of majority representation and S9. _____________
their portrayal in neutral or positive situations. And, with a S10. ____________
result, the Seattle Times has improved as a newspaper.
The diversity training and content audits helped the Seattle
Times Company to win the Personnel Journal Optimal Award
for excellence in managing change.