您正在看的时事英语是:英语新闻导读 2004.3.23。

Loyal Users Cheer Google's Integrity
忠诚用户信赖Google

Sunday March 21, 3:21 pm ET
By Anick Jesdanun, AP Internet Writer 

Can Google, on the Verge of an EXPected Public Offering, Still Be Trusted? Loyalists Think So

(中文大意)

　创立5年的Google现在已经是头号互联网搜索引擎，其严格信守的一条经营准则就是“无商不奸并非百分之百准确，企业完全可以在保持良好信誉的前提下赚钱”。但是，如今业界总是充满商业丑闻，再加上白热化的竞争现状，Google的信条也许仅仅是一种希望吧？在Google可能即将上市的情况下，其用户还信赖它吗？

　　调查显示，大多数用户对于Google仍然是充满信赖，到Google网站上进行检索已经成为他们网络生活当中不可或缺的一部分。用户使用Google查询单词拼写和词意，或是在Google网站上搜索客户的相关信息，这些服务都让他们感到非常方便。

　　comScore Media Metrix调研公司表示，去年12月，美国用户上Google进行搜索的数量已经占到了所有美国用户上网搜索数量的四分之三，其中一半是登录google.com，另外四分之一是通过登录与Google建立合作关系的网站。

　　Google创始人之一拉里-佩吉(Larry Page)表示，Google的目标就是为了给用户“提供真正有用、可靠、客观以及不偏不倚的信息”。一些业界专家认为，整个互联网搜索市场将最终确保Google继续成为一家诚实可信的企业，因为其管理高层应该会意识到，用户的信任是企业能够持续发展的一个核心资产。Forrester研究公司的分析师查里尼-李(Charlene Li)表示：“如果Google做了一些对于用户而言不好的事情，那么用户将很快就能够察觉出来，这将对Google的品牌带来负面效应。”



NEW YORK (AP) -- With a gigantic index of nearly 4.3 billion Web pages and counting, Google has become the Internet's top search engine. Credit good technology, but perhaps as important, Google's Philosophy No. 6: "You can make money without doing evil."

But in this age of corporate malfeasance and cutthroat consolidation, is that just wishful thinking? Can Google, on the verge of an eXPected public offering, still be trusted?

Loyal users seem to think so.

When John Young heard a radio interviewer ask whether a song was pastiche, he didn't grab a dictionary. He typed an approximation into Google to get the word's spelling and meaning.

When Young, a design consultant in Whittier, Calif., gets new clients, he "googles" them to see if they pay their bills. And he likes that Google's sponsored links, paid for by advertisers, are inconspicuously placed to the side on results pages.

For Ted Kaczmarek, a senior network engineer in Jersey City, N.J., the quality of the search results proves Google isn't influenced by the bottom line.

"A lot of times, I see some of the most obscure stuff come up No. 1," he said. "I know those people aren't paying any money because they haven't got any money."

That is not to say there haven't been complaints about the 5-year-old search engine, which comScore Media Metrix credits for three-quarters of U.S. searches in December, about half at google.com and the rest through partners that tap Google's index.

The likelihood tha

[1] [2] [3] 下一页