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Google秘密武器在于高学历人才
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ing," eXPlains Kristen Roby, Microsoft's director of recruiting at colleges in the United States. "We're huge believers in hiring potential."

Google, however, prefers those who have been trained for the maximum time setting on the university's dial and who have eXPerience in organizing their own research agenda. The company has not released data about its Ph.D's for two years, but based on its history, the number is probably more than 100.

Instead of sending them to a separate, high-walled compound, the company places them among the rank and file. In the typical Google job listing, which asks for a bachelor's degree or a master's degree in computer science, is a three-word phrase rarely seen elsewhere: "Ph.D. a plus."

Because Google is in the "quiet period" required after the filing of its public offering plans, the company will not say a word about its Ph.D.'s or anything else. But go to the top-ranked computer science departments, and you'll feel the irresistible gravitational pull of the Googleplex. At Stanford, for instance, Google's recruiting of computer science Ph.D.'s has been, in Professor Motwani's diplomatic phrasing, "more successful than others," which he attributes to the critical mass of talent the company has assembled.

Ed Lazowska, professor and former chairman of computer science at the University of Washington, says Google's policy of reserving one day a week to do your own thing is "hugely attractive to potential employees." Google has about as many Ph.D.'s from his university as Microsoft, but Microsoft is almost 30 times larger.

As the earlier failure of Mr. Jobs's NeXT Big Thing shows, the prize does not necessarily go to the new kids with the highest density of Ph.D.'s on the map. Google is vulnerable to attack from anyone who devises a better search engine. And Microsoft may add search capabilities to Windows faster than Google can go on the counteroffensive and install its own plumbing in the PC.

WORKING in Google's favor is its practice of putting new Ph.D.'s to work immediately in the exact areas where they have been trained - in systems, architecture and artificial intelligence. Google, the company, may falter, but Google, the human resource

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